NEW GLOBAL LOGO
The
Special Olympics movement continues to expand around the world,
reaching out to ahtletes, families, volunteers, sponsors, the media and
the general public. As Special Olympics grows, it is critical that it
projects a powerful, consistent organizational identity.
Establishing
and reinforcing that identity requires consistent application of the
Special Olympics logo across the world. A strong corporate identity
creates a basic look for all materials that can be used for many types
of applications. By establishing easy to follow guidelines will give a
common understanding to be used over and over again. We realize that
not every application has been or could be given. But we ask that if
you are not sure, contact our Provincial office for clarification.
BASIC GRAPHIC STANDARDS
The Special Olympics logo is composed of the official seal and the
logotype, as shown below. The seal and logotype should always be used
together, without altering their relative size and position. The only
exceptions to this rule are that the Special Olympics seal may be used
as a decorative watermark design, provided that a complete logo also
appears in the same publication or document; and the seal may be used
with the logo on Special Olympics medals. The Special Olympics logo
should always include the registered trademark symbol. The symbol must
appear in a legible size and in its proper position as shown.
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