NEW INTERNATION SPECIAL OLYMPICS BRAND IDENTITY RELEASED
Special Olympics International has come out With a new brand identity this year that will link all Special Olympics programs across the world together to show we are a unified sports organization. With the release of this brand new logo's have also been created. At this year's AGM more information on this brand, how to use it, and each chapters own logos will be given out! The hope is the old global logo will be grandfathered out by 2015.
THE STORY BEHIND THE SPECIAL OLYMPIC SYMBOL
Many people have asked where our main symbol of the globe comes from and here is the story! The hands that are pointing down symbolizes an athlete's ability to be able to achieve whatever goals they may have. The hands that are in the middle, symbolizes athletes when they reveal to others what they are able to achieve. The hands that are up, symbolizes athletes joining together to celebrate with the world all of their achievements. The symbol as a whole really symbolizes REVEALING THE CHAMPION IN ALL OF US.
A LOOK AT THE NEW PROVINCIAL LOGO
The Special Olympics movement continues to expand around the world, reaching out to ahtletes, families, volunteers, sponsors, the media and the general public. As Special Olympics grows, it is critical that it projects a powerful, consistent organizational identity.
Establishing and reinforcing that identity requires consistent application of the Special Olympics logo across the world. A strong corporate identity creates a basic look for all materials that can be used for many types of applications. By establishing easy to follow guidelines will give a common understanding to be used over and over again. We realize that not every application has been or could be given. But we ask that if you are not sure, contact our Provincial office for clarification.
BASIC GRAPHIC STANDARDS
The Special Olympics logo is composed of the official seal and the logotype, as shown below. The seal and logotype should always be used together, without altering their relative size and position. The only exceptions to this rule are that the Special Olympics seal may be used as a decorative watermark design, provided that a complete logo also appears in the same publication or document; and the seal may be used with the logo on Special Olympics medals. The Special Olympics logo should always include the registered trademark symbol. The symbol must appear in a legible size and in its proper position as shown.